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| Parle G is India's favourite cookie. Picture courtesy: Instagram/lo.kwe |
The aroma of India's favourite cookie/biscuit, Parle G, being baked in a large factory very close to the station made a journey through Vile Parle a drool-worthy experience, to say the least. This, unfortunately, will no longer be the case.
The iconic Parle factory at Vile Parle closed its doors permanently this week, after functioning for 87 years.
Started in 1929, this was the first factory established by Parle Products Pvt. Ltd., the company that gives us those sweet biscuits full of energy-inducing glucose. In fact, the company borrowed its name from the area itself, so much so that the factory has become the landmark for Vile Parle over the decades.
According to a Mid-Day report, this factory had to shut down thanks to low productivity over the past few years. The owners halted the production a few weeks ago, and finally had to close its doors.
In recent years, we've seen many Mumbai landmarks bite the dust--Rhythm House, Samovar, and more recently, Mani's Lunch Home. As the city moves faster and faster towards progress, these shops, restaurants and factories just don't seem to belong in the urban fabric any longer.
However, this does not mean that we won't get to indulge in our favourite tea-time biscuits anymore. Parle has a number of other factories in the country (in Rajasthan, Gujarat, Karnataka, Maharashtra and Haryana), and will continue producing all its products like Frooti, Hide & Seek and Bourbon, apart from Parle G.
Parle G fans (and there are thousands of those in this country) and Mumbaikars, who enjoyed the delicious fragrance of the factory, have taken to sharing their dismay on social media since the Vile Parle factory's closure became news.
We can do nothing about the landmark that was such an intrinsic part of Vile Parle, but all the cookie monsters out there will still get to indulge in Parle products.
In fact, we believe the best way to bid this 87-year-old landmark a worthy goodbye is to raise a glass of cutting chai and Parle G to its fond memory.
The iconic Parle factory at Vile Parle closed its doors permanently this week, after functioning for 87 years.
Started in 1929, this was the first factory established by Parle Products Pvt. Ltd., the company that gives us those sweet biscuits full of energy-inducing glucose. In fact, the company borrowed its name from the area itself, so much so that the factory has become the landmark for Vile Parle over the decades.
According to a Mid-Day report, this factory had to shut down thanks to low productivity over the past few years. The owners halted the production a few weeks ago, and finally had to close its doors.
In recent years, we've seen many Mumbai landmarks bite the dust--Rhythm House, Samovar, and more recently, Mani's Lunch Home. As the city moves faster and faster towards progress, these shops, restaurants and factories just don't seem to belong in the urban fabric any longer.
However, this does not mean that we won't get to indulge in our favourite tea-time biscuits anymore. Parle has a number of other factories in the country (in Rajasthan, Gujarat, Karnataka, Maharashtra and Haryana), and will continue producing all its products like Frooti, Hide & Seek and Bourbon, apart from Parle G.
Parle G fans (and there are thousands of those in this country) and Mumbaikars, who enjoyed the delicious fragrance of the factory, have taken to sharing their dismay on social media since the Vile Parle factory's closure became news.
We can do nothing about the landmark that was such an intrinsic part of Vile Parle, but all the cookie monsters out there will still get to indulge in Parle products.
In fact, we believe the best way to bid this 87-year-old landmark a worthy goodbye is to raise a glass of cutting chai and Parle G to its fond memory.
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